Real Madrid has taken its partnership with BMW to a new level as part of a sponsorship agreement that sees the club’s first team players receiving a fleet of luxury BMW vehicles.
This collaboration, which was first announced in 2022, showcases the shared values between the iconic Spanish football club and the German automotive giant, focusing on innovation, sustainability, and performance.
As part of the deal, Real Madrid’s men’s and women’s first teams, as well as the basketball team, will have access to a range of electric and hybrid BMW models, reflecting both organizations’ commitment to environmental sustainability.
The vehicles, which include the BMW i4 and BMW iX models, are designed to offer cutting-edge technology, high performance, and eco-friendly driving experiences.
BMW has become the official automotive partner of Real Madrid, replacing Audi after nearly two decades.
This new partnership extends beyond the delivery of cars, as both Real Madrid and BMW aim to collaborate on various initiatives, including sustainability programs and digital transformation projects, aligning their missions for a greener and more technologically advanced future.
This sponsorship not only enhances the visibility of BMW in the world of sports but also adds to Real Madrid’s reputation for aligning with premium global brands.
The arrival of the new BMW cars is seen as a statement of the club’s forward-thinking approach, combining luxury with environmental consciousness.
