Kanye West, Vic Mensa and Pharrell have contributed to Gentle Monster ‘s new campaign with a never heard before song.

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South Korean eyewear brand Gentle Monster released their “Collection 13” last month and have now unveiled a new
campaign to promote it worldwide.

The vocals are performed by Vic Mensa and Pharrell while Kanye West and Malik Yusef have pitched in with the production and writing.